Door and window enterprises can win-win by embraci

2022-07-22
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From the "double 11" and "double 12" this year to the recent Internet Conference, the temperature of e-commerce has been rising. In terms of entering e-commerce, door and window enterprises have a positive attitude. Many enterprises have established e-commerce business departments

from the "double 11" and "double 12" this year to the recent Internet Conference, the temperature of e-commerce has been rising. In terms of entering e-commerce, door and window enterprises have a positive attitude. Many enterprises have set up e-commerce business departments one after another, competing to "get caught on the Internet" and "get electrocuted", lest they fall behind in the field of "Internet +". However, under the impact of e-commerce channels, the integration with the traditional marketing model is a problem that door and window enterprises have to examine carefully

the potential of e-commerce is very huge

now, when it comes to the annual summary, the Internet has had a huge impact on the development of e-commerce for doors and windows in the past. The transaction volume of the "double 11" in 2015 reached 91.2 billion, which is undoubtedly the largest e-commerce news and the largest e-commerce event in China in 2015, and is enough to make all enterprises aware of the strong marketing power of e-commerce marketing. However, it does not mean that as long as we follow the trend of e-commerce, we will be able to obtain benefits

with the rapid development of e-commerce, its disadvantages have gradually become prominent, such as fake products, perfunctory after-sales service, and so on. Although e-commerce has strong power, it is not invincible. Door and window enterprises also have to rely on traditional experience marketing to eliminate the wariness of consumers and bring more intended customers, so as to achieve the market sales goals of enterprises

traditional marketing should be organically combined with e-commerce.

the competition between Internet marketing and traditional marketing is not unique today. Since the birth of e-commerce, traditional marketing has faced great challenges. 2015 is the most important year for the market competition between Internet thinking and traditional thinking. From the debate on e-commerce between Lei Jun, President of Xiaomi, and Dong Mingzhu, CEO of Gree, to the market competition between Huawei mobile phones and Xiaomi mobile phones on the double 11, it is actually just to prove which is stronger than traditional marketing

for door and window enterprises, it is not important whether e-commerce wins or traditional marketing is slightly better. As long as it can bring benefits to the enterprise, it is a good marketing method. Therefore, perhaps e-commerce and traditional marketing can put aside their prejudices and develop together, so as to drive consumers' activities in the market with the real experience of traditional marketing mode and the fast and convenient e-commerce mode

2015 is a turning point in the development of e-commerce. It seems that in the future development, door and window enterprises also need to develop the traditional marketing model, so that the e-commerce model can make up for the shortcomings of traditional marketing. The two complement each other and develop together

[details: youzhiya doors and windows http://www.yzymc.cc 】

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