Current situation of the hottest digital printing

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The current situation of digital printing in the field of traditional printing

the emergence of digital printing machines has greatly changed people's understanding of traditional printing

because digital printing does not need the complicated process of traditional offset printing, it only needs to be sent by computer to the printing machine to produce the finished product. Therefore, in urgent printing, variable printing and on-demand printing, it is impossible for traditional printing. Digital printing has fast printing speed and high quality. In addition, digital printing has no requirements for printing volume, and the cost of single sheet is fixed, which makes the investment of digital printing machine low and return high. Although digital printing appeared late, its technology has been basically mature and its application space is gradually expanding

digital printing is a new printing method that prints computer documents directly on paper, which is different from the cumbersome process of traditional printing. Its features: one printing, no plate making, instant correction, variable printing, on-demand printing. Digital printing is a comprehensive technology developed on the basis of printing technology. It takes electronic text as the carrier and transmits it to digital printing equipment through the network to realize direct printing. The printing production process is characterized by no plate and variable information, covering printing, electronics, computers, networks, communications and other technical fields

first, meet the needs of business activities. In today's information age, in all kinds of business activities, whether business documents or corporate promotional materials, their information content is required to be accurate and novel. Most of the promotional materials printed by traditional printing methods have to be printed in 1000 or 3000 copies because of the limitation of the starting printing volume. The cost of a single sheet is cheap, but more enterprises haven't waited for half or even dozens of copies, because the printed content and information have changed, If you don't use it, you will feel wasted. Changing and reusing it with a pen will damage the corporate image. So that more enterprises only treat new piles of printed matter as waste paper, which is actually cheap to print and expensive to use

secondly, the book will be written immediately at the last moment. Digital printing, because it does not need the complicated process of traditional offset printing, just bring computer documents, or send them online. It is not too late to finalize the final draft for the meeting, bidding or business negotiation tomorrow

third, the printing content is variable: digital printing can print different personalized content, such as the names of different invitation cards, direct mail letters with customer names, printing of variable bar codes, etc., which can not be achieved by traditional offset printing

analysis of domestic and international trends and current situation of digital printing

in the field of international printing, color printing in traditional printing is growing rapidly, with an annual growth rate of 40%, and the growth rate in North America is 33%. The price of color printing continues to decline

relevant data show that in the United States, 33% of digital printing work achieved diversification and personalization in 2006, the growth rate of customized printing in the printing market has reached 14%, and the growth rate of live parts printed directly from the web has exceeded 100%. In terms of the number of copies printed, 78% of the four-color offset printing pieces have been reduced to less than 5000. For printing enterprises, the development of digital printing is the general trend. At the same time, the rapid development of digital printing technology has brought huge business opportunities to various fields of the printing industry, and digital printing has become a printing method with the most development potential

as for the development trend of digital printing, insiders believe that digital printing will complement and compete with offset printing, printing and flexo printing; Offset printing is being improved to provide more economical and competitive products, but its market will continue to be eroded by digital printing; Digital printing will affect all aspects of the printing industry and will be widely used in art, packaging, label printing, textiles, books, advertisements and other printed materials. At its 2006 lecture on the status of printing in the United States, it was predicted that by 2012, the once unified offset printing market share would fall to 60%, and the rest would be occupied by variable data printing and other methods. By 2015, the revenue generated by offset printing will account for about 45% of the total revenue of the printing industry, while that of digital printing will rise to 30%, and the rest will be occupied by auxiliary services

in China, the independently designed grinding plate extruder has been carefully developed. At present, the development of digital printing in China is still subject to certain restrictions. The specific reasons are:

first, some commercial printing enterprises have little knowledge of digital printing and superstition about traditional printing. Unwilling to try the emerging digital printing

second, low-end digital devices occupy most of the digital market, resulting in the quality and color of digital printing being questioned

third, the size of the color gamut of digital printing is slightly different from that of traditional printing, which makes it impossible for some things that have been printed in the past to be transferred to digital printing

fourth, the human and material resources for digital investment research are far from enough

for high-end printing equipment, the quality of color restoration of digital printing can be comparable to that of traditional printing. The color depth, level, sharpness, highlight and dark tone of the printed image can be perfectly restored. Hpindigo, for example, is very lifelike in the restoration of human images, especially faces, and even surpasses traditional printing. NEX press and HP indigo also support professional printing. Fuji also launched a digital printing machine integrating digital printing and post press technology this year. One print, one book

digital printing ushers in an opportunity

according to the data released by primir, the U.S. printing market and Information Research Institute, the total output value of the global printing industry will reach 725billion US dollars by 2014, which is three years later than the previous expectation that it will exceed 720billion US dollars in 2011. For more than a decade, digital printing technology and its related industries, riding the wind of scientific and technological innovation, have developed rapidly in the world, infiltrating all levels of society at an amazing speed, and meeting people's needs for personalization, diversity and flexibility of printed matter. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. The global inkjet printing machine market in 2008 was only $1.9 billion, and it is expected to jump to nearly $4.8 billion in 2014, with a rapid growth rate of 160%, almost in line with the sheet fed printing machine market

let's look at China's domestic situation. At present, in the application field of digital printing, in addition to Graphic Express Printing, on-demand publishing and printing, image printing, personalized direct mail printing, large enterprise entry service, etc. have become four new hot spots and new pc/pbt alloy opportunities for development. The author will not introduce the specific application examples here

with the change of the public's consumption view, the demand for printed matter has also become diversified, and the printing business has developed from the pursuit of small cost in large quantities to the direction of strong pertinence in small quantities, multiple varieties, personalization and so on. In China, labor costs are increasing. Compared with traditional printing, digital printing, which requires less labor, has a lot of savings in labor costs. Part of the traditional printing business is transferring to digital printing. After several years of development, network personalized printing has been relatively mature, which has also promoted the development of digital printing

the application scope of digital printing will be wider and wider, which requires our continuous development and exploration. However, I believe that with the unremitting efforts of several generations of digital people in the printing field, digital printing will be increasingly recognized by people who will replace 50% of e-commerce packaging materials with 100% biodegradable green packaging materials. I believe that the bright future of digital printing will be infinitely beautiful when it becomes a thin-walled piece

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