Overall wardrobe brand ranking dewell wardrobe ent

  • Detail

In the current wardrobe Market, the development of the industry presents a form of two-level differentiation. The development trend of large and medium-sized wardrobe enterprises is better, while most small and micro enterprises have poor risk resistance and profitability due to the lack of core technology and brand management; Some small and medium-sized enterprises fail to meet the environmental protection standards, counterfeiting and plagiarism and other problems have been blocked on both sides in the domestic and foreign markets, and some small and medium-sized enterprises and small enterprises have been forced to close down. Under the new normal, enterprise transformation and upgrading is the only way, and what is the key to transformation and upgrading? Overall wardrobe brand ranking Deville: wardrobe enterprises are waiting for transformation and upgrading

the situation of "big but not strong" in the wardrobe market needs to be changed.

2016 is a period of concentrated contradictions in the wardrobe industry. The whole industry has experienced major tests - exports have declined, domestic sales have grown slowly, industrial structure adjustment has accelerated, environmental protection requirements have been continuously improved, tax reform has continued, downward pressure on the economy has increased, market demand has changed, and so on. The industry has changed from high-speed development to medium and high-speed development, and the industrial structure adjustment continues

"fierce competition, overcapacity, serious homogenization and insufficient innovation are the practical problems faced by the wardrobe industry. The huge changes in consumers' lifestyles and consumption patterns also put forward new requirements for the industry." Liuxiaohong, a professor at Shunde Vocational and technical college, said, "at present, especially for finished wardrobe enterprises, the cost remains high, and the pressure of production capacity, inventory and the decline of return on investment have become a problem for development. Some enterprises are still waiting for the hare because they are far away from customers, and the production system is difficult to cope with the market demand of multiple varieties and small batches, which has led to the survival problems of many enterprises facing market shrinkage."

problems such as insufficient design innovation, serious product homogenization, similar marketing and promotion activities, decline in sales per unit area of stores, and increase in vacancy rate exist in a large area; The unprecedented efforts of the government to protect the environment and the rising labor costs have put great pressure on enterprises. However, some enterprises, such as Bluebird and China Japan, continue to maintain a good momentum through technological transformation and the implementation of the "Internet +" strategy. Relying on brand advantages, they continue to expand. Under the condition that the development space of small and medium-sized enterprises is being squeezed, many of them have launched marketable products by strengthening research and development and innovative design, and have shown their skills in the market

although the profitability of China's wardrobe enterprises has improved, the added value of products has further increased. However, the wardrobe industry has bid farewell to the high-speed development stage and entered a new transformation period. The rough development mode in the past can no longer adapt to the current industry development situation. The industry is facing great pressure, and the situation of "big but not strong" needs to be changed

comprehensively practicing "Internet +" online sales is still the main driving force.

at present and in the future, online has become the largest exposure position and marketing position, and we must make good use of 'Internet +'

Xu Wei, director of the first research office of the Macroeconomic Research Department of the development research center of the State Council, believes that the Internet has made positive progress in intelligent manufacturing, greening, personalization and differentiation, which makes us see the hope of the transformation of this industry. In terms of industrial Internet, our current production terminals have accumulated a large amount of data, which is an asset called data assets. If we add industrial interconnection and link everyone with the Internet of things, there is a lot of room for development in the future

the wardrobe business is becoming more and more difficult to do, and losses, closures, career changes and other phenomena are common. Especially small and medium-sized enterprises, with the gradual sinking of large enterprises and big brand channels, the impact has increased significantly. Full competition will inevitably lead to an increase in brand concentration, and it may become a fact that some enterprises are eliminated by the market

for wardrobe enterprises, no matter how harsh the market is, they need to actively and calmly deal with the market reshuffle. At the same time, they have full confidence in market application. As long as they identify market demand, improve design innovation ability, and strictly control costs, many enterprises will become "evergreen enterprises" in the "evergreen industry" of wardrobe, and will remain prosperous forever. The campaign of environmental protection transformation and upgrading of the wardrobe industry has been launched in an all-round way. The real way out is to plan early, invest really, and lay out the development of the enterprise by actually building strategies

for more brand information of the overall wardrobe, please visit the official website of Deweier whole house customization at www.deweier COM, if you need to join, you can call 400-8822-118

Mr. fashion furniture directly http://blog.sina.com.cn/u/5962689679

mobile official website m.deweier com





Copyright © 2011 JIN SHI